Toyota lessons lost on Takata as it resists U.S. recall order

	Charlene M. Blake (@charleneblake)
12/4/14, 5:52 AM JOKE of the day! #Toyota: don't blame anyone for our problems - not...the media, and certainly not the customer." mobile.reuters.com/article/idUSL3…

“First, never lie, .... “ (The Toyota Way ... )

Toyota lessons lost on Takata as it resists U.S. recall order

By Chang-Ran Kim

TOKYO Thu Dec 4, 2014 4:15am EST

http://www.reuters.com/article/2014/12/04/autos-takata-pr-idUSL3N0TL1BT20141204

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(excerpts):

TOYOTA CRISIS BLUEPRINT

Takata's approach is in contrast to Toyota Motor Corp's handling of a massive recall in early 2010. Toyota was slammed for its initial response to cases of unintended acceleration in its cars, but got back on track, providing something of a blueprint for how to steer through such crises.

Toyota insiders said CEO Akio Toyoda was a driving force for transparency and accountability. "Akio gave me three requirements," Steve St Angelo, then Toyota's quality chief in North America, told reporters in Japan recently.

"First, never lie, even if it hurts Toyota; second, don't blame anyone for our problems - not the government, the media, and certainly not the customer. And third, don't ever, ever put the safety of our customers in jeopardy. If it's black and white, you take fast action. If you're not sure ... you (err) on the side of customers' safety," he recalled.

 

 

 

	Charlene M. Blake (@charleneblake)
12/4/14, 5:42 AM Are. You. Kidding. Me. #Toyota Akio Toyoda done opposite! Stonewalling about ELECTRONIC #SUA & lying to #customers! mobile.reuters.com/article/idUSL3…