In traditional conservative fashion Cruz warped reality by buying his own books to make people think that he's popular.
"When asked to elaborate, Murphy explained that the Times has evidence that suggests Cruz cheated his way onto the list, and that his impressive book sales were the result of Cruz buying up as many copies as he could in an effort to make himself seem important:
“In the case of this book, the overwhelming preponderance of evidence was that sales were limited to strategic bulk purchases.”
Cruz’s tactic was one adopted by conservative pastor Mark Driscoll with regard to his book, “Real Marriage.” Driscoll’s book quickly flew to the top spot on the Hardcover Advice section of the bestseller list, but it was eventually uncovered that the true reason behind Driscoll’s success was a consulting firm by the name of ResultSource, which the Daily Beast notes “purchased books on behalf of Driscoll in a coordinated effort to spike sales and give the impression that the book was popular with thousands of book buyers.”
“In the case of this book, the overwhelming preponderance of evidence was that sales were limited to strategic bulk purchases.”
Cruz’s tactic was one adopted by conservative pastor Mark Driscoll with regard to his book, “Real Marriage.” Driscoll’s book quickly flew to the top spot on the Hardcover Advice section of the bestseller list, but it was eventually uncovered that the true reason behind Driscoll’s success was a consulting firm by the name of ResultSource, which the Daily Beast notes “purchased books on behalf of Driscoll in a coordinated effort to spike sales and give the impression that the book was popular with thousands of book buyers.”
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